Real Estate Industry
From property management and marketing to market analysis and investment planning, Blue Whale Media's team of experts has the skills and experience to help you to achieve your real estate digital marketing goals. Whether you're looking to buy, sell, or lease property, Blue Whale Media is ready to help.
Who is your ideal customer?
In general, the ideal customer in your industry will depend on the type of property you are selling, the location of the property, and your target market.
you work with homebuyers to help them find and purchase their dream home
ideal customer may be a first-time homebuyer, a growing family looking to upsize, or an individual or couple looking to downsize.
you work with homeowners who want to sell their properties
ideal customer may be someone who is looking to sell their home quickly and for the best possible price
work with real estate investors who are looking to purchase properties for rental income, long-term appreciation, or other investment purposes
ideal customer may be an individual or company looking to invest in residential or commercial properties
work with property developers who are looking to buy, develop, and sell or lease properties
ideal customer may be a developer looking for a partner to help with land acquisition, financing, marketing, or sales.
work with commercial tenants who are looking for office, retail, or industrial space to lease
ideal customer may be a small business owner, a growing startup, or a large corporation.
How to reach your customers?
The specific channels you use will depend on your ideal customer's preferences and the nature of your financial services. It's important to have a clear understanding of your target audience, their needs, and the types of digital channels they use to inform your digital marketing strategy.
Social media platforms like Facebook, Instagram, and LinkedIn can be great channels for real estate marketing. You can create targeted ads that reach people based on their demographics, interests, and behaviors. You can also share property listings, blog posts, and other content to engage with your audience.
Search Engine Marketing (SEM)
You can use SEM to target people who are searching for keywords related to real estate, such as "homes for sale in [city name]." You can also use SEM to retarget people who have visited your website but haven't converted yet.
You can use email to share new listings, market updates, and other relevant information.
Video marketing can be a highly effective way to showcase properties and build brand awareness. You can create property videos, virtual tours, and other types of video content to engage with your audience.
You can create blog posts, ebooks, and other types of content that provide helpful information about real estate.